Advertising Glossary Definition (English)
Wave Defined
The following is in context to Advertising, because it's common for a single word to have multiple meanings you will find additional research links near the bottom of the page.
"Identifies the edition of the MCRC Video Catalog on which an ad was first cataloged. Waves 1 and 2 correspond with volumes 1 and 2 of the Media Campaign Resource Book."
Additional Languages
Additional Wave Definition Starting Points
The following links are listed in alphabetical order. Please note we cannot guarantee Wave definitions are contextually accurate to Advertising at third party websites.
